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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Exam Format:Multiple choice
Available Languages:English
Related Certifications:Pega Certified System Architect (PCSA)
Pega Customer Decision Hub
Recommended Training:Pega Training Overview
Pega Academy
Exam Registration:Pega Certification Portal
Pearson VUE Pega Exams
Exam Way:Online proctored or test center delivery (typically via Pearson VUE)
Pre Condition:Recommended knowledge of Pega Platform and customer decisioning concepts (PCSA or equivalent experience is often suggested)
Official Syllabus URL:https://www.pega.com

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Pega Marketing Campaign Management- Campaign design and execution
  • 1. Campaign lifecycle management
    • 2. Audience segmentation and targeting
      - Offer and treatment management
      • 1. Eligibility and suitability rules
        • 2. Offer creation and governance
          Topic 2: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
          • 1. Event-driven decisioning concepts
            • 2. Interaction history and context data usage
              - Next-Best-Action (NBA) Framework
              • 1. Engagement policies and strategies
                • 2. Action prioritization and arbitration
                  Topic 3: Customer Data and Segmentation- Segmentation techniques
                  • 1. Propensity and scoring models usage
                    • 2. Real-time vs batch segmentation
                      - Data integration concepts
                      • 1. Customer profile management
                        • 2. Data flows into decisioning engine
                          Topic 4: Reporting and Analytics- Campaign performance measurement
                          • 1. KPIs and metrics tracking
                            • 2. Optimization of customer interactions

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