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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
B) Use Automation Studio Filtering, Messaging, and wait activities.
C) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

2. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Einstain Engagement Activities
B) A/B Testing
C) Path Optimizer

3. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In Send Management, add the word TACO to the Auto-Suppression Rules.
B) In Send Classifications, delete TACO from the available classification options.
C) In the Subject/Preheader Validation section of Email Studio, add the word TACO.

4. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

5. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Use the Split option to temporarily add additional filter criteria.
B) Copy the data filter and build a new data extension with additional filter criteria.
C) Copy the filtered data extension and add additional filter criteria.

Solutions: