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Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Create custom audiences from offline events.
C) Measure cross-channel conversions.
D) Integrate your offline events with website conversions.

2. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) Go to the Product Catalog Preference API and troubleshoot your pixel
B) Go to your Business Manager and associated your pixel with the Product Catalog.
C) Create a new Facebook pixel and install the new pixel on your site
D) Install the Facebook pixel helper and make sure your pixel is detected
E) You need to run dynamic ads for the pixel to detect your Product Catalog

3. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
B) Your InitiateCheckout audience should exclude the core audiences.
C) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
D) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
E) The ad set running the purchase event should exclude all purchase events from last 30 days.

4. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Website Clicks
C) Video Views
D) Guaranteed Impressions
E) Mobile App Engagement

5. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) CRM customer database audience
B) Website Traffic through Facebook pixel audience
C) Core Audiences
D) Post Engagement Audiences

Solutions: