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| Section | Objectives |
|---|---|
| Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation - Describe the major milestones and key deliverables of the available implementation offerings |
| Using AI Capabilities in Eloqua | |
| Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Configuring Security Settings | - Configure company settings - Explain the importance of asset permissions and contact level security - Create users and customize a security group |
| Integrating CRM | |
| Configuring Additional Eloqua Services | |
| Configuring Email Configuration and Preference Management | |
| Configuring Forms | |
| Managing Database | |
| Branding and Deliverability | |
| Understanding Eloqua Fundamentals | - Create a segment - Generate key reports - Create an email |
| Implementing Automation | |
| Tracking Script |
1. Which action does Strict Mode Tracking enable? (Choose the best answer.)
A) It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
B) It filters out select IP addresses from being tracked within Eloqua.
C) It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
D) It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
2. Which report option will allow you to access a prebuilt report's prompts and run the report? (Choose the best answer.)
A) Add to Favorites
B) Schedule
C) Open
D) Properties
E) Edit
3. Which data source is NOT possible as a Listener feeder in Program Canvas? (Choose the best answer.)
A) pulling contacts into a program when a contact field value changes
B) pulling contacts into a program only when lead score decreases
C) pulling contacts into a program when they respond to a campaign
D) pulling contacts into a program with unsubscribes in the last 24 hours
E) pulling contacts into a program from a step in program builder
4. You need to ensure that customers receive critical notices related to their purchase. How should this be handled? (Choose the best answer.)
A) With a program that re-subscribes customers who have unsubscribed from emails
B) With an Email Group that is not displayed on the preference center
C) With default asset permissions applied to those emails
D) With Contact Level Security applied to those contacts
5. Which statement is NOT true about first-party and third-party cookies?
A) A third-party cookie is a cookie that has a domain that is different from the domain being visited.
B) First-party cookies identify you as a returning user to the site and help personalize your browsing
C) First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
D) A first-party cookie is a cookie that has a domain that is the same as the domain being visited.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: E | Question # 4 Answer: D | Question # 5 Answer: C |
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