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Last Updated: Jul 25, 2026
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| Section | Objectives |
|---|---|
| Customer Decision Hub | - Next-Best-Action (NBA) framework - Business Issues, Groups, and Strategies |
| Adaptive Models and AI | - Predictive analytics in decisioning - Adaptive learning models |
| Arbitration and Strategy Execution | - Arbitration rules and prioritization logic - Real-time container execution |
| Decisioning Fundamentals | - Decision management concepts - Customer 360 and contextual decisioning |
| Real-time Decisioning | - Real-time customer interaction handling - Event-driven decision strategies |
| Next-Best-Action Designer | - NBA Designer configuration - Action prioritization and proposition management |
| Reporting and Analytics | - Decision strategy performance monitoring - Insights and reporting dashboards |
1. HOTSPOT
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
2. U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?
A) Suppression policy
B) Customer contact limits
C) Volume constraints
D) Applicability rules
3. MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
A) Set contact limits for both the groups.
B) Create a decision strategy at the Issue-level.
C) Enable an engagement policy for the second group.
D) Map a real-time container to the Top-level or Issue-level.
4. U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?
A) Update the Send shape with Finalization.
B) Add a new Send shape in all the action flows.
C) Bypass action flow processing.
D) Set up a secondary schedule.
5. U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score.
The automatic approval of credit card limits are processed based on the following criteria set by the bank:
The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?
A) Map the score value in the decision strategy to "<=200".
B) Change the cutoff value in the results tab of the scorecard model
C) Change the cutoff value in the results tab of the scorecard decision component
D) Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment <=200"
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
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