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Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionObjectives
Automation and Journeys- Automation Studio
  • 1. Triggered and scheduled automations
    • 2. Automation workflows and activities
      - Journey Builder fundamentals
      • 1. Basic journey orchestration concepts
        • 2. Entry sources and journey configuration
          Analytics, Reporting, and Optimization- Tracking and reporting
          • 1. Email performance metrics (opens, clicks, bounces)
            • 2. Reporting tools and dashboards
              - Optimization and troubleshooting
              • 1. Deliverability troubleshooting
                • 2. Campaign optimization techniques
                  Subscriber and Data Management- Contact Builder and data architecture
                  • 1. Data extensions and data import processes
                    • 2. Data model design and contact relationships
                      - List and data management
                      • 1. Subscriber lists and segmentation concepts
                        • 2. Data hygiene and governance
                          Compliance and Security- Security and access control
                          • 1. User roles and permissions
                            • 2. Data security best practices
                              - Privacy and regulatory compliance
                              • 1. CAN-SPAM and GDPR concepts
                                • 2. Subscription and consent management
                                  Email Marketing Operations- Email Studio setup and configuration
                                  • 1. Email send classifications and sender authentication
                                    • 2. Deliverability basics and sender reputation
                                      - Content and campaign execution
                                      • 1. Email content creation and personalization
                                        • 2. Send scheduling and execution workflows

                                          Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

                                          Question #1

                                          A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
                                          Which workflow should meet these requirements?

                                          • A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
                                          • B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
                                          • C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
                                          • D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
                                          Reveal Solution  Discussion  0

                                          Correct Answer: C  🗳️

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                                          Question #2

                                          (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
                                          What should NTO do to create this audience?

                                          • A. Data Filters
                                          • B. Measures
                                          • C. Journey
                                          • D. SQL Queries
                                          Reveal Solution  Discussion  0

                                          Correct Answer: D  🗳️

                                          Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

                                          Question #3

                                          Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
                                          Which feature should be used to create a survey form?

                                          • A. Content Builder
                                          • B. Smart Capture
                                          • C. Profile Center
                                          • D. Mobile Connect
                                          Reveal Solution  Discussion  0

                                          Correct Answer: B  🗳️

                                          Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

                                          Question #4

                                          A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
                                          Which two settings should be selected before the admin can configure the Holdback percentage?
                                          Choose 2 answers

                                          • A. Data Extension entry source
                                          • B. Winner evaluation
                                          • C. Journey re-entry settings
                                          • D. Run Once schedule type
                                          Reveal Solution  Discussion  0

                                          Correct Answer: A,B  🗳️

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                                          Question #5

                                          A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
                                          Choose 3 answers

                                          • A. Typical length of time users spend in Marketing Cloud
                                          • B. Security risk of unauthorized users for longer timeout settings
                                          • C. Frustration of users upon timeouts
                                          • D. Change impacts all users
                                          • E. Best practice suggests a 20-minute timeout setting
                                          Reveal Solution  Discussion  0

                                          Correct Answer: A,B,D  🗳️

                                          Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

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