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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D) Select the "Accounts" filter that allows filtering by accounts created within the last month.

2. What is possible with a trigger in engagement program?

A) Specific email link click
B) File open
C) Form handler error
D) Email link click

3. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
B) Build dynamic list add criteria as Contact as blank add action as notify assigned user
C) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
D) Build automation rules add criteria as Contact as blank add action as notify assigned user

4. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Export the submission report & Import
B) Run completion Action on form Request a demo with action notify Admin
C) Run completion Action on form Request a demo with action assign to user
D) Run an automation rule to assign based on the « Request demo » Submission & prospect status field

5. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of prospects, form submission and email open rate reports month over month
B) Monitor no of prospects, social post enagements and paid search reports month over month
C) Monitor no of visitors, form conversion and email click-through rate reports month over month
D) Monitor no of visitors, social post enagements and natural search reports month over month

Solutions: