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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. How can API integrations be secured in Marketo? (Choose two)

A) Enable IP restrictions for API access
B) Use dynamic content for security
C) Use approved API tokens
D) Disable external integrations

2. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Schedule campaigns during non-peak hours
B) Consolidate all campaigns into one large Smart Campaign
C) Optimize Smart Lists with targeted filters
D) Replace Smart Lists with Static Lists

3. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Use double opt-in for subscriptions
B) Increase sending frequency
C) Adjust recipient preferences
D) Warm up IP addresses

4. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Total Leads Generated
B) Page Views
C) Cost Per Lead
D) Conversion Rate

5. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A) Audit CRM integration settings to ensure accurate person source tagging
B) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
C) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
D) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues

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