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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Change content strategy to target male followers during launch
B) Tag influencers to share the content and campaign hashtag
C) Create a social media account for the new product
D) Create targeted posts and ensure the content and tone are inclusive

2. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Measure the audience of Austrian followers on existing platforms
B) Run targeted ads to lookalike audiences in Austria
C) Adapt the local dialect and reuse highly successful content
D) Ask community members to send profiles in Austria to follow

3. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
B) Compile a set of community recommendations and testimonials with individual demographic information
C) Show a graph that includes online and offline community membership growth numbers for the past 5 years
D) Compile insights that include dates, demographics of members across the community and growth numbers

4. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a poll for feedback on the milk formula.
B) Ask members to share their favorite post from the group on their profiles.
C) Create a post announcing the release of the latest formula milk
D) Develop content that encourages sharing photos and stories.

5. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post and close commenting to prevent political discussion
B) Treat the celebrity according to the policy of the group
C) Decline the post with feedback to educate the celebrity on the group policy
D) Approve the post with a warning to the celebrity
E) Adjust the rules to allow political content and generate more group engagement

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