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Facebook Certified Community Manager Sample Questions:

1. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Hold a daily meeting with the full team to track progress for each region
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Ask each regional manager to submit an individual report, then merge those into one report
D) Create a template and require each regional manager to complete that template every month

2. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Mute members who repeatedly violate group rules.
B) Tag members in every topic discussion to encourage them to comment.
C) Use an analytics tool to determine which content is best to provide.
D) Post applicable community guidelines and pin that post as an announcement.

3. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Increase engagement-type posts and use only new content to create engagement.
B) Ask members which types of tools and content they want more of.
C) Research and change the content types to align with the demographics of all community members.
D) Repurpose content by reviewing and recycling previous posts.

4. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Share the community guidelines in an announcement post
B) Comment on posts with links to the community guidelines
C) Tag members in a post when they violate the community guidelines
D) Remove members who have previously violated the community guidelines

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Define partnership criteria with key food and beverage influencers
B) Decide on the target audience and which platforms to use to reach them
C) Determine launch goals and milestones to achieve
D) Review existing channel performance and replicate strategy

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