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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Media Industry Knowledge- Advertising and media ecosystem fundamentals
  • 1. Key media KPIs and measurement concepts
    • 2. Media business models and workflows
      Topic 2: Media Cloud Solutions and Features- Core product capabilities
      • 1. Integration with Salesforce ecosystem
        • 2. Sales and advertising workflow automation
          Topic 3: Media Cloud Architecture and Data Model- Core Media Cloud data objects
          • 1. Data relationships and modeling best practices
            • 2. Account, campaign, and asset data structure
              Topic 4: Integration and Implementation- System integration patterns
              • 1. Security and governance considerations
                • 2. API-based integrations and data ingestion
                  Topic 5: Audience and Campaign Management- Audience segmentation and activation
                  • 1. Campaign lifecycle management
                    • 2. Audience building and targeting strategies

                      Salesforce Media Cloud Consultant Sample Questions:

                      Question #1

                      A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

                      • A. product mapping to an active price list
                      • B. quotes, and 'Sync to opportunity' custom button
                      • C. product schedule functionality
                      • D. A media Plan version field in opportunity line item (OLI)
                      Reveal Solution  Discussion  0

                      Correct Answer: B  🗳️

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                      Question #2

                      Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

                      • A. priceCart
                      • B. putCartsItems
                      • C. createCart
                      • D. postCartsItems
                      Reveal Solution  Discussion  0

                      Correct Answer: A  🗳️

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                      Question #3

                      Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?

                      • A. update opportunity organization wide defaults to private
                      • B. update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
                      • C. assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
                      • D. enable and use opportunity team
                      Reveal Solution  Discussion  0

                      Correct Answer: A,D  🗳️

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                      Question #4

                      A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?

                      • A. consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
                      • B. consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
                      • C. consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
                      • D. consultant should exclusively extend the media cloud data model standard object to map the legacy objects
                      Reveal Solution  Discussion  0

                      Correct Answer: C  🗳️

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                      Question #5

                      In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

                      • A. create line items, create order, add creative, approve order, activate order
                      • B. create order, create line items, add creative, approve order, activate order
                      • C. create order, create line items, approve order, activate order, add creative
                      • D. create line items, create order, approve order, activate order, add creative
                      Reveal Solution  Discussion  0

                      Correct Answer: C  🗳️

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