Released Salesforce Marketing-Cloud-Consultant Updated Questions PDF
Marketing-Cloud-Consultant Dumps and Practice Test (130 Exam Questions)
The Salesforce Marketing-Cloud-Consultant certification is recognized globally and is highly valued in the industry. It is an essential certification for professionals who are looking to advance their careers in the field of marketing automation. The certification demonstrates the candidate's expertise in developing and executing successful marketing campaigns using Salesforce Marketing Cloud.
NEW QUESTION # 15
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Text Response
- C. Data Capture
- D. Info Capture
Answer: A,B
NEW QUESTION # 16
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'A. Q Split the existing activities into two separate automations.
- A. Place a Verification Activity between the import and SQL Query activity.
- B. Implement a Wait Activity to wait until the data extension is populated with records.
- C. validate the row count of the staging data extension and send a notification email.
- D. Write a custom SSJS script to
Answer: B
NEW QUESTION # 17
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: A
NEW QUESTION # 18
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. lifetime purchase value
- B. last purchase date
- C. proximity to store
- D. conversion rate
Answer: A,B,D
NEW QUESTION # 19
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Email frequency too high.
- B. Deliverability issues on account.
- C. High Watermark if journey builder.
- D. Preference center is too strict.
Answer: C
NEW QUESTION # 20
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
- A. SQL Query
- B. Decision Split
- C. Filter Activity
- D. Entry Source Filter
Answer: A,D
NEW QUESTION # 21
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should send at least 250,000 messages per month to maintain their sender reputation.
- B. They should have a shared IP since their volume is under 500,000 messages per month.
- C. They should have one SAP for transactional sends and another for commercial sends.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: D
NEW QUESTION # 22
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 23
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A scheduled automation to send daily transactional messages.
- C. A file drop automation to send transactional messages.
- D. A manual email send for each transactional message.
Answer: A
NEW QUESTION # 24
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Send Log
- B. Tracking Extract
- C. Recent Email Send Report
- D. Data Views
Answer: A
NEW QUESTION # 25
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Create a Journey Goal to exit subscribers from the Journey.
- D. Run a SQL Query at 12:30 a.m. to create a suppression list.
Answer: B
NEW QUESTION # 26
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have a shared IP since their volume is under 500,000 messages per month.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have one SAP for transactional sends and another for commercial sends.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: B
NEW QUESTION # 27
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Increase volume of sending, trying new times and days of the week.
- B. Send inactive subscribers different messaging at a different frequency.
- C. Use different subject lines and send "win back" emails with exclusive offers.
- D. Remove subscribers who have not opened emails in three months.
Answer: B,D
NEW QUESTION # 28
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A user-initiated message to send an email to customers who made a purchase daily
- B. A triggered automation to send emails to customers who have made a purchase
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: C
NEW QUESTION # 29
A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
* Emails should be sent weekly for up to five weeks.
* If a subscriber makes a purchase, they should stop receiving welcome emails.
* A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Random Split, Send Email, Wait Define Goal.
- B. Define Goal, Update Contact Data, Send Email, Wait.
- C. Update Contact Data, Wait, Send Email, Join.
- D. Define Goal, Send Email, Wait, Decision Split.
Answer: B
NEW QUESTION # 30
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Create a data extension to incorporate the imported data from Dashboard.
- B. Combine each individual's channel contact information under one record.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Use Marketing Cloud Connect to include data from Sales Cloud.
Answer: B,D
NEW QUESTION # 31
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Answer: A
NEW QUESTION # 32
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Configure Multi-Org settings to account for two production instances in Setup.
- C. Update query activities that reference the synchronized data extensions.
- D. Remove existing user mappings, attribute mappings, and tracking subscriptions.
Answer: B
NEW QUESTION # 33
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. SQL
- C. AMPscript
- D. SSJS
Answer: C
NEW QUESTION # 34
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The Salesforce Marketing-Cloud-Consultant Exam, also known as the Salesforce Certified Marketing Cloud Consultant Exam, is designed for professionals who want to demonstrate their expertise in implementing and managing Marketing Cloud solutions. The exam validates your knowledge of Marketing Cloud features, functionalities, and best practices, as well as your ability to design and implement marketing strategies that align with business goals.
Marketing-Cloud-Consultant Exam Dumps Pass with Updated 2023 Certified Exam Questions: https://surepass.actualtests4sure.com/Marketing-Cloud-Consultant-practice-quiz.html
