Ultimate Guide to Prepare Marketing-Cloud-Consultant Certification Exam for Salesforce Marketing Cloud Consultant in 2021
Use Real Marketing-Cloud-Consultant Dumps - Salesforce Correct Answers updated on 2021
NEW QUESTION 122
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. AMPscript
- C. Personalization strings
- D. Guide Template Language
Answer: B
NEW QUESTION 123
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Event Notification Service
- B. Platform Events API
- C. Data Retrieves on the Send Object
- D. Data View Export with every send
Answer: A
NEW QUESTION 124
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Query the _Contact Data View and transfer it weekly
- C. Configure the Contact Extract Activity in Automation Studio
- D. Query the _Subscriber Data View and Extract it weekly
Answer: C
NEW QUESTION 125
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Channel Managers the role of Marketing Cloud Analyst.
- B. Assign Administration User permissions to each business unit.
- C. Assign Administration User permissions to the Channel Manager role.
- D. Assign Administration User permissions to individual users.
Answer: B,C
NEW QUESTION 126
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- B. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: B,D
NEW QUESTION 127
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Data Filters to segment data to output a Sendable Data Extension.
- B. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- D. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Answer: B,D
NEW QUESTION 128
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)
- A. Should a single customer exist in multiple journeys at the same time?
- B. How are subscribers identified in your web analytics?
- C. How many messages should be included in each journey?
- D. Should customers exit the journey when the goal is met?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,B,E
NEW QUESTION 129
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)
- A. Will a lookup table be needed for a dynamic From Name?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will "Version" values/meanings change, precluding reusable AMPscript?
Answer: A,D
NEW QUESTION 130
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Dynamic Content Areas
- B. Substitution Strings
- C. Personalization Strings
- D. Guide Template Language
Answer: A
NEW QUESTION 131
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data extension can be updated using a query activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A random data extension can be updated with a filter activity.
- D. A data filter can be automated with a filter activity.
Answer: C,D
NEW QUESTION 132
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Turn off link details tracking
- B. Filter data
- C. Upgrade the MC account to ConnectedApp
- D. Turn off Individual Level Tracking
Answer: C,D
NEW QUESTION 133
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a scheduled Automation with a Query Activity and a Send Email Activity
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
Answer: C
NEW QUESTION 134
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
- A. Data Filter
- B. Suppression list
- C. Template-based emails
- D. Automation Studio
- E. Triggered Send
Answer: A,C,D
NEW QUESTION 135
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- B. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- C. Select "Use separate 'Subscription Center' for this business unit" in Settings
- D. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
Answer: A
NEW QUESTION 136
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?
- A. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
- B. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
- C. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
- D. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
Answer: D
Explanation:
Since Company has web developer so API integration is preferred solution.
NEW QUESTION 137
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. Unsubscribes should be synchronized between senders.
- C. They will need to integrate with the Marketing Cloud SOAP API.
- D. Engagement metrics will be passed into Marketing Cloud.
Answer: C
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 138
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Administrator
- D. Content Creator
Answer: A
NEW QUESTION 139
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should thissegment be created?
- A. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- B. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- C. UsingJourney Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: C
NEW QUESTION 140
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